Aflac | Workforces Report | 2013 - page 16

A f l a c |
W o r k f o r c e s r e p o r t | 2 0 1 3
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An opportunity exists for businesses to differentiate themselves from competitors and peers during
the next few critical years based on how they approach several HR and benefits decisions and
practices. In fact, Aflac has tracked a small but elite segment (15 percent) of employers, named
Talent Attractors, which currently exhibit best-in-class benefits practices and are reaping long-term
rewards. To attain a similar competitive edge, organizations can mirror these elite companies by
(1) seeking to understand and prepare for consumer-driven models, including health care reform;
(2) linking benefits to profitability; (3) providing robust benefits options; and (4) engaging in frequent
and two-way benefits communication.
The Compe t i t i v e Edge
Seize the opportunity
to gain a competitive edge
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