Aflac | Workforces Report | 2013 - page 21

A f l a c |
W o r k f o r c e s r e p o r t | 2 0 1 3
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C o m p e t i t i v e E d g e 4 :
Engaging in frequent and
two-way benefits communication
Today’s elite organizations understand the importance of frequent
communication and ensuring that communication is mutual. Many
companies make assumptions about what their workforce prefers
when it comes to benefits, or in their level of satisfaction with their
benefits package. This is a dangerous practice, and can lead to
wasteful investments and unhappy workers. To secure a competitive
edge, Talent Attractor companies put benefits communication efforts
into overdrive, and are more likely to be effective
at it (figure 4). In fact, they are also nearly twice as
likely to survey their workforces about their satisfac-
tion, engagement and understanding of benefits
compared to companies overall. Furthermore,
these companies are also nearly twice as likely
to communicate about benefits three to 10 times
throughout the year, compared to companies overall.
When it comes to understanding and acting on
health care trends and employer-provided benefits
delivery, the majority of companies appear to be
missing out on important opportunities to build
workforce productivity, satisfaction and loyalty.
Though the marketplace is still changing and un-
certainties remain, taking strategic and proactive
steps can help companies get ahead of the curve
and gain a competitive edge.
Effectiveness of
Benefits Communication
U.S.
Average
Talent
Attractors
Employees are extremely or
very knowledgeable about
voluntary benefits
23% 32%
Employees are extremely or
very knowledgeable about
benefits offerings
42% 56%
Employees take full advantage
of benefits
56% 69%
Employees understand employer
contribution to benefits extremely
or very well
62% 74%
We effectively communicate the
value of benefits to our employees
61% 81%
Figure 4
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