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| j a n u a r y / f e b r u a r y
Quick
Clips
What’s
Happening
around Aflac
With more than 6,000 entries each year, competition is intense
for prestigious MarCom Awards. Announced Nov. 2, 2012, the
awards showcase the creativity and hard work of marketing
and communication professionals. From a wide field of talented
entrants, judges selected the Aflac WorkForces Report public
relations campaign and its website for Platinum Awards, while
the television and broadcast campaign Real Agents, Real Stories
brought home a Gold Award.
The Aflac WorkForces Report compiles trends and insights on today’s most
pressing benefit management issues and was sponsored by
Kip Havel
, Con-
tent Marketing and Public
Relations, with collaboration
from
Angie Blackmar
,
Darcy
Brito
,
Robie Cline
,
Phyllis
Dent
and
Lisa LaBuzzetta
,
Marketing Communications,
and the Market Intell/Insights,
Digital Marketing and Advertis-
ing Compliance departments.
It gives companies a strategic
advantage as they compete for
top talent and bolsters benefits
decision-makers’ ability to attract and retain the best employees.
Real Agents, Real Stories showcases a diverse group of Aflac agents
sharing success stories. The sales agent recruitment campaign uses an
integrated combination of national television commercials, Web videos and
display ads.
Kip Havel
and
Leah Pringle,
Corporate Advertising, led the
development team.
Aflac creative
efforts honored
with Platinum& GoldMarComAwards
k i p Have l